Digital Sales Manager
WDEF-TV, a subsidiary of Morris Network, is seeking a Digital Sales Manager who can take us
to the next level. The DSM will cultivate new business, grow existing business and work as a
team leader with seasoned marketing Account Executives who attain results for their clients by
recommending solutions that combine traditional and digital media. The candidate will have full
access to a suite of ‘ChartLocal Digital Marketing Services’ as well as “Television Station Digital
Assets” in order to achieve the station's digital revenue goals.
ChartLocal Digital Marketing Services include:
Website Services: Design, Hosting, Domain, Security, Updates & Maintenance
Content Services: SEO, Google My Business, Social Media Management, Email & Text
Advertising Services: SEM, Targeted Display, OTT, YouTube, Facebook/Instagram Ads, Linkedin
Software Services: Contesting, Business Listings Management, Reputation Management,
Website Visitor ID
Television Station Digital Assets include:
News Website: Display Ads, Video Pre/Post Roll, Deals, Content Sponsorships, Native
News Mobile App: Display Ads, Video Pre/Post Roll, Content Sponsorships, Native Advertising
Non-Traditional: Event Marketing, Outside Media Partnerships, etc
The candidate must be willing to take ownership of the TV Station’s Digital budget. This means
a dedicated effort to generate business on his/her own, as well as a dedicated focus on working
with the sales team to help them close more digital business. The expectation will be to “lead
with digital” by identifying “digital pain points” for prospects and offering solution based
marketing to help the prospects improve his or her business. The ideal candidate will also have
experience securing relationships with franchise organizations and multi-location businesses.
The DSM must have strong digital knowledge but be able to utilize it strategically to advance the
sales and marketing partnership.
During the interview process, we will be evaluating quantifiable evidence of sales success as
well as examples demonstrating digital marketing knowledge. Knowing the many digital
marketing products and how they work together to create a strategy is paramount to the
If this describes you and you're looking for a position that will allow you to leverage your talent
and make an impact on business and your own career, the role of a Digital Sales Manager is
the opportunity you've been waiting for.
Send cover letter and references with resume or link to your LinkedIn page to Dan Howard -
GSM - [email protected] EEO M/F/D/V. Must pass pre-employment background and drug
screening. Clean MVR and auto insurance requirements.