Position: Account Executive (New Business Development Specialist)
Reports to: WDEF Sales Management
WDEF-TV in Chattanooga, TN, a subsidiary of Morris Network is seeking an Account Executive (AE) who
can take us to the next level. The AE will develop new business by recommending marketing solutions
that produce measurable results, with both television and digital marketing. The candidate will have full
access to a suite of the most effective and efficient Broadcast Television advertising and Digital Marketing
products and services.
Television Advertising & Production solutions include:
Commercial Spot Advertising Campaigns
Paid Programming & Infomercials
Local & National News Sponsorships
Sponsored Content & Segments
PSA/Cause Marketing Partnerships
Video Production – commercial & long form
Digital Agency Marketing Services include:
Website Services: Design, Hosting, Domain, Security, Updates & Maintenance
Content Services: Social Media Management, Database Management, Blogging, SEO
Advertising Services: SEM, Targeted Display, YouTube, Social Media Ads
Software Services: Contesting, Directories and Reputation Management, Conversion Tracking
Television Station Digital Assets include:
News Website: Display Ads, Video Pre/Post Roll, Deals, Content Sponsorships, Native Advertising
News Mobile App: Display Ads, Video Pre/Post Roll, Content Sponsorships, Native Advertising
Non-Traditional: Event Marketing, Outside Media Partnerships, etc
The candidate must demonstrate experience developing and cultivating new and existing leads through
cold calls, telephone prospecting, request for proposals, etc. The AE candidate must have quantitative
evidence of sales success as well as digital marketing knowledge. Knowing the many digital marketing
products and how they work together to create a strategy is paramount to the candidate’s success.
If this describes you and you're looking for a position that will allow you to leverage your talent and make
an impact on business and your own career, the role of Account Executive (AE) is the opportunity you;ve
been waiting for.
To Apply: Valid driver’s license and auto insurance required. Please provide references with resume.
EEO M/F/D/V. Pre-employment background and drug screening. Send resume to Human Resources:
WDEF-TV, 3300 Broad Street, Chattanooga, TN 37408 or email [email protected] or fax to 423/785-1271 No
phone calls please.